), progress;} Black Moustache 2013 S1-09 English Language Blog: Advertising technuiqes by Augustine (F.A. T_T)

Thursday, 4 July 2013

Advertising technuiqes by Augustine (F.A. T_T)

http://www.youtube.com/watch?hl=en-GB&gl=SG&v=6tCtM8UEQv8

Faulty cause and effect - The mouse was able to lift up the mousetrap even though it is impossible.
The slogan is also "Seriously Strong" which claims that their cheddar is much stronger than other brands.

Emotional appeal - The use of the mouse pulls at the heartstrings of the buyers as it is very cute.

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