), progress;} Black Moustache 2013 S1-09 English Language Blog: Advertisement Poster by Johanna Lim Ziyun, Kok Li Ying, Donovan Neo, Shaun Tan, Augustine Yap and Lok Yang Teng

Saturday, 6 July 2013

Advertisement Poster by Johanna Lim Ziyun, Kok Li Ying, Donovan Neo, Shaun Tan, Augustine Yap and Lok Yang Teng



The technique used in this advertisement is snob appeal and bandwagon.
The example for snob appeal is that PSY, the celebrity is using the 'Magical Cable' which associates the cable with the rich and famous.
The example for the bandwagon technique is that this cable is exploiting the desire of others to change their cable into the 'Magical cable' as it is the best.

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